“And that’s hopeful because it allows for physical imperfections — not the unattainable physical flawlessness we’re bombarded with every day in the media,” she says.

The rich dating category is designed to match financially rich people with those who want to share in their lifestyle.

“What really surprised us was just how substantial this difference was between men and women,” says David Frederick, assistant professor in health psychology at Chapman University and a co-author of the study.

The study was conducted by researchers at Chapman University in Orange, Calif., and is due to be published in the January 2016 edition of the peer-reviewed academic journal “Personality and Individual Differences.” The researchers interviewed people in an online questionnaire about qualities they find important in a partner.

“I’d like to think that’s because, after a long life, they’ve learned that both looks and money can be fleeting but it’s the emotional connection you make with someone that sustains you,” says Abby Rodman, a psychotherapist in Boston.

Both genders reported nearly equally that being with someone physically attractive “to them” is important.